The Colour Project - BLACK

Colour can impact moods, feelings and behaviours. Black can give individuals all different types of feelings and emotions. Black can connotate many different things such as anger, death, gloom and so on.

• Black absorbs all light and colours
• Black can often be seen as a symbol of evil
• Black can also be seen as an indication of power
• Black is associated with mourning and death in many different cultures. 
• Black is associated with unhappiness, sexuality and sophistication.
• Black is often used in fashion because the darkness of the colour has a slimming quality.
• Black is also known as a symbol of bad luck. For example, black cats, blackouts and black deaths. 

A lot of famous brands tend to use the colour black when marketing their products. This is because black is associated with boldness, strength, luxury, seriousness and mystery. Brands such as Adidas, Ralph Lauren, Nike etc.