ROMANCE, EVENT, URBAN OUTFITTERS

URBAN OUTFITTERS

• Urban outfitters was incorporated in 1967. The company originated as 'The free people store' in Philadelphia. 
• The concentration of the free people store was selling 'funky' household items and clothing.
• The three founders were named Philadelphians , Scott Hayne and Scott Belair.  
• Urban outfitters have many other retail competitors such as Abercrombie, H&M, Guess ETC. 

Urban outfitters mission statement - 

Urbans mission statement was 'Lifestyle merchandising s our business and our passion. The goal for our brands is to build a strong emotional bond with the customer.' To do this urban outfitters had to build lifestyle environments that appeal emotionally and also offer fashion products. Urban outfitters aim and inspire to do everything for the needs of their customers. 

Urban outfitters products -

Urban outfitters products have a counter culture, earthy style. Urban range from men's trousers, shirts, shorts, shoes, bags accessories etc all the way to ladies clothing, swimwear and jewellery. As well as also selling homeware, shoes and gifts. 

Target audience - 

They have such a wide range of products that they sell. This is so that they are able to target to a large wide range audience. Urban outfitters aim to serve individuals aged 18-30 years both men and woman. The market is usually for people that live in a cities that have funky and unique senses of style. These people are called "Metropolitan hipsters", which can mean creative, independent and tech.

EVENTS 

PRETTY LITTLE THING

• Pretty little thing is an affordable and fashionable clothing brand based online. 
• They provide all girls with everything that they need for her own style.
• They associate themselves with the most relevant on brand bloggers and influencers. 

Pretty Little thing are known to for their launch parties when a new range or product is released. During these launch parties the 'Pretty little thing' is splashed around everywhere to help promote the company

PrettyLittleThingXAshley Graham collection

Pretty little thing hosted a launch party for the release of Ashley grahams collection. The collection was based around natural beauty, body confidence and female empowerment. The event was hosted in Los Angeles and many famous faces and VIPS often attend these launch parties such as Vanessa Hudgens, Miguel, Brian McKnight. 

THE RAGGED PRIEST

• In Autumn 2016 the ragged priest invited individuals down to a little pop up event in central London. 
• The ragged priest are an independent womenswear brand. They often use a lot of pastel colours, cutesy images and saucy slogans.
• The launch was held in a temporary event space, across two floors. They had a DJ, cookies, pizza, prosecco and palm readings held in the basement area.
• A video was created with all of the footage of the launch party. This was so that they could post it over social media, promoting their products even further and making viewers 'jealous' of not being at the launch party. 
  

ROMANCE - 

• Trend stories are usually shown through the use of colour, images, materials, fabrics etc.
• Romance can often be shown through feminine details, soft colours and flats fabrics. 
• Romance in fashion can often also depend on the season. Often during spring, designers return to darkness and romanticism. 
• 'Alexander McQueen' his aim was that his series and clothes celebrated women and if they did not always reflect how a woman herself wanted to be celebrated, and they at least shed a particular light on her reality.