Gen Z

• Gen Z is short for 'Generation Z'.
• Gen Z is the demographic cohort after the Millennials. There isn't an exact date for when generation Z began but research says it started in the mid 1990s to mid 2000s. 
• A millennial is a person reaching young adulthood around the year 2000s

What is the difference between Gen Z and the Millennials?

Gen Z tends to process information faster than other generations. This is because of apps like Snapchat and Vine. Gen Z shifts between work and play, with a lot of distractions. They are known to be better multi-taskers. 

• Millennials tend to care a lot about money and prices in comparison to Gen Z. Research says this is because they grew up during the recession. 
• Millennials also tend to view and click on more ads.