Levis: Primary Research
- Levis was found in 1853 in San Francisco
- Target market 15-25 year old males
- The main product that they sell are jeans.
- Levis is sold in 110 countries worldwide.
- Levis supposedly sell affordable, good value and good quality products. Levi Strauss & Co. made the first blue jean in 1873.
- Levis also have a heritage timeline. This is because ever since they made the first pair of blue denim jeans, throughout history people have inspired change within the marketplace and the work place.
Other Brands: All of the brands below are seen and recognised for there quality, originality and integrity.
- Levis
- Dockers
- Denizen
- Signature Levi Strauss
Culture and values:
Levis is run by the brand and people working for the brand to have strong values, creativity, hard work and good work ethic. People that work for the brand must use good innovative, sustainable and progressive practices.
Innovation is the core to Levis profession. The also care a lot about 'doing the right thing'. Levis joined the Better Cotton Initiative. They are committed to growing cotton in a way that is healthier for the environment and for the community. This is the reason as to why Levis produce 'Water less jeans', because they are made with less water.
One of Levis huge value is to make sure that there own company is encouraging the world to be a healthier and better place, for the future.
The 'Wedgie' fit jeans
- Levi's wedgie jeans are known for having a bad name but a great reputation.
- These jeans are known to make bums look cute and perky!
- Levi's said that they are designed with a "special construction to lift your backside and make your butt look amazing!"
- These jeans are "said to be the most tummy-taming, butt-beautifying jeans on the market"
- Price - Between $100-130 depending on style.
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